Become® helps founding teams with ambitious ideas build category-leading brands. We shape positioning, branding, and high-performance content that fuels growth. Now, we’re looking for a Marketing & Content Specialist to drive our B2B marketing efforts, craft compelling content, and generate qualified leads through strategic campaigns and thought leadership initiatives.
1. B2B Content Creation & Social Media
• Manage LinkedIn, Instagram, YouTube, and Twitter with a B2B lens
• Create engaging content: posts, reels, videos, thought leadership articles, and case studies
• Curate and send the weekly internal newsletter (Become Bulletin)
• Launch and manage a monthly external newsletter for customers, prospects, and alumni
2. Growth Marketing & Lead Generation
• Run LinkedIn and Instagram campaigns targeting decision-makers in B2B
• Collaborate with SEO vendors to drive website traffic and optimize for search
• Manage and update the company website, coordinating with designers, content, and dev teams
• Report on campaign performance, lead generation, and marketing OKRs on a weekly basis
3. Event & Community Management
• Manage the CMO Roundtable (monthly physical event)—curation, invites, logistics, and post-event nurturing
• Plan and execute monthly webinars, including attendee curation and follow-ups
• Collaborate with the team to populate blogs supporting SEO and thought leadership
✅ 3-5 years of experience in B2B marketing, content creation, or growth
✅ Strong understanding of B2B lead generation and longer sales cycles
✅ Experience managing LinkedIn campaigns, SEO, and event marketing
✅ Solid copywriting skills with a portfolio of B2B content (case studies, whitepapers, etc.)
✅ Proficiency in Figma, ClickUp, G-Suite, and familiarity with analytics tools
✅ Ability to work independently in a fast-paced, high-ownership environment
✅ You thrive in B2B environments and know how to engage professional audiences
✅ You love crafting thought leadership content and driving qualified leads
✅ You enjoy balancing content creation, growth marketing, and event management
✅ You’re results-driven, data-focused, and comfortable with OKR-based performance tracking
🚀 Work remotely with a dynamic, interdisciplinary team shaping the future of brands
🎯 Lead marketing initiatives that drive growth and thought leadership in B2B
🌍 Get exposure to top-tier brands & high-impact projects
🎨 Own the entire B2B marketing cycle—from strategy to execution