Company Overview
Webexcel Technologies Private Limited is a premier IT solutions provider headquartered in Chennai. We specialize in delivering innovative technology services, including software development, IT consulting, and cloud solutions, with a commitment to helping businesses thrive in the digital era. Our approach is customer-centric, ensuring that each solution aligns with our client's unique objectives, fostering competitive and agile growth in today's fast-paced market.
Job Overview
Join Webexcel Technologies as a Marketing Executive, where you'll play a pivotal role in shaping our brand presence. This is an exciting opportunity for freshers to gain hands-on experience in the IT industry. Based in Chennai, with opportunities in Madurai, Tiruchirappalli, Coimbatore, and Salem, this role offers flexibility with options for full-time, part-time, remote, or freelance employment. You'll collaborate with seasoned professionals to drive impactful marketing strategies.
Qualifications and Skills
- Market Research: Ability to gather, analyze and interpret market data efficiently to inform strategic decisions (Mandatory skill).
- Campaign Planning: Skill in devising and executing marketing campaigns across multiple channels (Mandatory skill).
- Digital Marketing: Proficient in online marketing tools and strategies to enhance brand visibility and engagement.
- Content Creation: Creative competency in producing compelling and relevant content that resonates with our target audience.
- Social Media Management: Experience in growing brand presence on social media platforms through innovative and interactive tactics.
- SEO: Strong knowledge of search engine optimization practices to boost online presence and search rankings organically.
- Analytics: Capability to analyze marketing metrics and track performance to optimize campaigns and strategies.
- Brand Management: Expertise in maintaining brand integrity across all company marketing initiatives and communication.
Roles and Responsibilities
- Conduct thorough market research to identify opportunities, trends, and competitor analysis that drive marketing initiatives.
- Plan, implement, and monitor successful marketing campaigns that align with business objectives and target audience expectations.
- Manage digital marketing efforts, including SEO, PPC, email marketing, and social media platforms, to enhance digital presence.
- Create engaging and high-quality content for various marketing channels to attract and retain customers.
- Collaborate with cross-functional teams to manage brand reputation and ensure consistency in messaging and alignment with company goals.
- Analyze and report on the performance of marketing strategies and campaigns, providing insights and recommendations for improvement.
- Assist in organizing promotional events and product exhibitions to increase brand awareness and foster client relationships.
- Stay updated with the latest industry trends and developments to incorporate innovative marketing practices.