Director of Growth Marketing

Key responsibilities

Leadership and Team Management:
Lead and mentor a diverse team of marketing professionals across paid media, affiliate marketing, performance marketing, and lifecycle marketing.
Foster a collaborative and high-performance culture, setting clear goals and expectations for the team.
Develop and implement team processes, workflows, and best practices to maximize efficiency and effectiveness.
Strategic Planning and Execution:
Develop and execute comprehensive growth marketing strategies to drive customer acquisition, engagement, and retention.
Oversee the planning, execution, and optimization of multi-channel marketing campaigns, ensuring alignment with overall business goals.
Identify and capitalize on growth opportunities through data analysis, market research, and competitive analysis.
Performance and Analytics:
Establish and track key performance indicators (KPIs) to measure the effectiveness of marketing initiatives.
Measure and optimize Cost Per Acquisition (CPA) and Return on Advertising Spend (ROAS) to ensure efficient spending and high (incremental) returns.
Continuously assess overall paid acquisition performance, identifying opportunities for improvement and scaling successful tactics.
Budget Management:
Manage the growth marketing budget, ensuring efficient allocation of resources and maximization of ROI.
Evaluate and negotiate with external vendors and partners to support marketing efforts.