Director of Lifecycle Marketing
Automatic
Full-time
Remote
Responsibilities:
Develop and Implement Marketing Strategies: Design and execute lifecycle marketing strategies that effectively nurture leads, convert prospects, and increase customer retention and loyalty.
Lead Management: Oversee lead nurturing processes to ensure that leads are effectively converted into active customers, using targeted marketing techniques and personalization strategies.
Customer Segmentation and Personalization: Create and manage advanced segmentation strategies to deliver personalized marketing campaigns that resonate with different customer segments.
Analytics and Performance Measurement: Monitor and analyze campaign performance across various channels to evaluate success and identify areas for improvement. Use data insights to drive decisions and optimize future marketing efforts.
Cross-Functional Collaboration: Work closely with Product, Design, and Happiness Engineers teams to align marketing initiatives with company goals and ensure a cohesive customer experience across all touchpoints.
CRM Management: Set CRM best practices to streamline marketing processes, enhance customer data management, and enable more effective marketing campaigns.
Marketing Campaigns: Building out ad-hoc campaigns and automated workflows in our tooling.
Email Best Practices: Owning and establishing best practices for email marketing across the business.
Team Leadership and Development: Lead and develop a team of marketing professionals, fostering a culture of continuous improvement, innovation, and alignment with broader business objectives.
Requirements:
Develop and Implement Marketing Strategies: Design and execute lifecycle marketing strategies that effectively nurture leads, convert prospects, and increase customer retention and loyalty.
Lead Management: Oversee lead nurturing processes to ensure that leads are effectively converted into active customers, using targeted marketing techniques and personalization strategies.
Customer Segmentation and Personalization: Create and manage advanced segmentation strategies to deliver personalized marketing campaigns that resonate with different customer segments.
Analytics and Performance Measurement: Monitor and analyze campaign performance across various channels to evaluate success and identify areas for improvement. Use data insights to drive decisions and optimize future marketing efforts.
Cross-Functional Collaboration: Work closely with Product, Design, and Happiness Engineers teams to align marketing initiatives with company goals and ensure a cohesive customer experience across all touchpoints.
CRM Management: Set CRM best practices to streamline marketing processes, enhance customer data management, and enable more effective marketing campaigns.
Marketing Campaigns: Building out ad-hoc campaigns and automated workflows in our tooling.
Email Best Practices: Owning and establishing best practices for email marketing across the business.
Team Leadership and Development: Lead and develop a team of marketing professionals, fostering a culture of continuous improvement, innovation, and alignment with broader business objectives.
Requirements: